"The Exchange"

Source: profile.ak.fbcdn.net

Last weekend the Hotel "The Exchange" was opened up in Amsterdam. This doesn't sound very special at first, but what makes this hotel so interesting to post about is its creative concept. The interior decoration was developed in collaboration with the Amsterdam Fashion Institute (AMFI), whereby each room was "dressed up like models" by eight graduated and last-year students of the AMFI - the concept: architecture meets fashion. All 61 rooms have a different outfit/design for which even special fabrics were developed in collaboration with the Textile Museum in Tilburg. The hotel is located on Damrak; those of you, who are a bit familiar with Amsterdam's streets, know it is the long pedestrian area that extends from the central station till the Dam square and which is a big construction site since a while now. Those works are part of the urban-renewable project "Red carpet" to give the Danmark a "more diverse and fashionable look", and also "The Exchange" belongs to this project. It should be added that the hotel consists of three historical buildings, of which the oldest dates back to the 17th century, and includes also the contemporary department store "Options!", as well as the restaurant "Stock". In "Options!" you can find on 230 m² all kind of contemporary design products, from Dutch ceramics, over Peruvian Alpaka-wool, to hand printed notebooks from Berlin. "Stock" on the other hand serves healthy food with the aim of using only locally grown fruits and vegetables. This merging of hotel ("The Exchange"), store ("Options!") and restaurant ("Stock") is one more realization of the contemporary idea of "combining concepts", whereby Amsterdam hits the zeitgeist once again.

Source: hotel-experten.de and h.etb.ht